党的二十大擘画了以中国式现代化全面推进中华民族伟大复兴的宏伟蓝图。全面建设社会主义现代化国家，最艰巨最繁重的任务仍然在农村。党中央认为，必须坚持不懈把解决好“三农”问题作为全党工作重中之重，举全党全社会之力全面推进乡村振兴，加快农业农村现代化。培育乡村新产业新业态。实施文化产业赋能乡村振兴计划。实施乡村休闲旅游精品工程。深入实施“数商兴农”和“互联网+”农产品出村进城工程。加强乡村人才队伍建设。扎实推进宜居宜业和美乡村建设。加强农村精神文明建设。深入开展社会主义核心价值观宣传教育，继续在乡村开展听党话、感党恩、跟党走宣传教育活动。深化农村群众性精神文明创建，拓展新时代文明实践中心、县级融媒体中心等建设，支持乡村自办群众性文化活动。注重家庭家教家风建设。深入实施农耕文化传承保护工程，加强重要农业文化遗产保护利用。
从2018年至今，必威已举办三届国家品牌传播研讨会，成功进行了国家品牌传播等诸多学术领域的高端理论探讨，为中国特色哲学社会科学学科体系、学术体系、话语体系建设贡献力量。如何讲好中国故事、做好跨文化传播，在后疫情时代，如何提升中国国家品牌力量，为国际政治、经济、文化等发展提供中国智慧、中国方案和中国贡献。乡村文化产业振兴是乡村振兴的有机组成部分，也是铸魂工程。媒介技术催生了乡村文化产业的新内容，也带来新的文化载体。网络短视频、网络纪录片、微电影等一系列文化形态，将乡村非遗、美食、文化习俗、乡村日常，用鲜活的视听语言、新兴的表达形式，呈现新时代乡村田园生活、描绘乡村人文风情，在丰富乡村文化内容供给的同时，也在一定程度上增强了乡村文化的吸引力、传播力和影响力，将中国乡村文化基因传递到全世界。我们拟定于2023年7月8日召开“第四届国家品牌传播论坛暨乡村振兴与品牌发展研讨会”。本次会议希望为学界、业界提供一个平台，分享乡村振兴和品牌的研究成果、经验和见解。鉴于阁下在国家品牌、乡村文化、跨文化传播等学术领域的贡献与重要影响，我们诚挚地邀请您拨冗与会。
会议主题：新时代乡村文化振兴与国家品牌传播
会议时间：2023年7月8日
会议地点：安徽师范大学（中国·芜湖）
一、会议主题和内容
会议主题：
具体包括但不限于以下子论题：
乡村文化与国家品牌
乡村文化与乡村振兴
新媒介与乡村文化传播
乡村文化与品牌传播
二、会议时间、地点及形式
1．会议时间：
2023年7月8日
2．会议地点：中国 安徽 芜湖 安徽师范大学
3．日程安排：
7月7日（周五）报到
7月8日（周六）全天会议
7月9日（周日）离会
4．会议形式：线上线下相结合
三、论文或摘要提交日期
恭请您于2023年6月10日前将论文或发言摘要发送至：1174473569@qq.com。
您若能够按期与会，请在6月10日前寄出回执（纸质版或电子版），以便安排会议的相关事宜。
四、与会费用
本论坛不收取会务费，交通、食宿自理。
五、联系方式
必威联系人：
陈圆圆 电话：0553-5910913
王玉洁手机：13955385543
秦臻珍 手机：15655388002
传真：0553-5910900
邮编：241002
联系地址： 安徽省芜湖市九华南路189号必威
六、举办单位
主办单位：必威
安徽省广告创新发展研究院
华中科技大学新闻与信息传播学院
协办单位：安徽广播电视台农业农村全媒体运营中心
华夏传播研究会
学术支持：《学术界》杂志社
《当代电视》杂志社
2023年5月5日
附：参会回执
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At the 20th National Congress of the Communist Party of China, a comprehensive plan was formulated to advance the great rejuvenation of the Chinese nation through Chinese-style modernization. Despite progress made, the most challenging and demanding task of building a modern socialist country still lies in the rural areas. The Party Central Committee recognizes that addressing the "three rural issues" must remain a top priority for the entire Party. To achieve this, the revitalization of the countryside must be advanced with the collective efforts of the Party and society, and the modernization of agriculture and rural areas accelerated. This can be accomplished by nurturing new industries and businesses in rural areas, and empowering the cultural industry to revitalize the countryside. Additionally, the implementation of the rural leisure tourism boutique project is necessary to realize this vision. To further advance the "developing agriculture through commerce and using the internet+" initiative, it is essential to promote the marketing of agricultural products from villages to cities. This can be accomplished by intensifying efforts to build rural talent teams and solidifying the development of livable and business-friendly rural areas. Moreover, enhancing the development of rural spiritual civilization is critical to realizing this vision.
To promote socialist values, intensifying education and propaganda efforts in villages is necessary. Deepening the creation of mass spiritual civilization in rural areas can be achieved by expanding the construction of facilities like new era civilization practice centers and county-level media centers. Supporting villages to run their own mass cultural activities can also help engage communities. Focusing on family education and development is crucial for promoting strong family values in rural areas. Additionally, implementing the farming culture heritage protection project is essential to preserve and promote important agricultural cultural heritage.
The School of Journalism and Communication at Anhui Normal University has been organizing conferences on Nation Branding since 2018. Over the past three years, these conferences have been successful in facilitating high-level theoretical discussions on various academic fields, including nation branding. They have also made significant contributions to the development of China's philosophy and social sciences discipline, academic system, and discourse system.
In the post-pandemic era, it is imperative to effectively communicate China's story, excel in cross-cultural communication, and enhance China's national brand power. These endeavors are aimed at showcasing China's wisdom, solutions, and contributions to the development of international politics, economics, culture, and various other domains. It is crucial to adopt a consistent and academic tone while conveying China's narrative, to ensure its efficacy and enhance its impact on the global stage.
Revitalizing rural cultural industries is crucial for rejuvenating rural areas and preserving their cultural identity. Media technology has enabled new and diverse forms of expression for rural cultural industries, such as short online videos, documentaries, and microfilms that showcase the intangible cultural heritage, cuisine, customs, and daily life of rural communities. These presentations enhance rural culture's appeal, reach, and impact while promoting Chinese rural culture globally. We are delighted to extend an invitation to the "Invitation to the 4th International Conference on Nation Branding & Rural Vitalization and Branding Forum" on July 1-2, 2023. We understand your busy schedule and commitments, but we would be honored if you could attend at your convenience. The conference provides a fantastic opportunity for academia and industry to come together and share their research, experiences, and insights on rural revitalization and brand development. Given your significant contributions in the fields of nation branding, rural culture, and cross-cultural communication, your presence at the event would be highly valued.We truly appreciate your time and consideration, and we look forward to the possibility of your attendance.
Conference theme ：Rural Cultural Revitalization and Nation Branding in the New Era.
Date：July 1-2, 2023.
Venue： Anhui Normal University, Wuhu, China.
一、Conference theme and topics
Conference theme:
Rural Culture and Nation Branding.
Rural Culture and Rural Revitalization.
New Media and Rural Culture Communication.
Rural Culture and Branding.
二、Date,Venue and Form
1. Date:July 1-2, 2023.
2. Venue: Anhui Normal University, located in Wuhu, Anhui, China.
3.Schedule:Participants are expected to check in on June 30 (Friday), and the full day conference will be held on July 1 (Saturday). The conference will conclude on July 2 (Sunday), after which participants are free to leave.
4. Form: Combining online and offline participation
三、Paper or abstract submission date
We kindly request that you submit your paper or presentation abstract by June 10, 2023 to:1174473569@qq.com.If you can attend the meeting on time, please send a reply (in paper or electronic format) before June 10th to facilitate the arrangement of relevant matters for the conference.
四、Participation fee
We are pleased to inform you that there will be noparticipation fee for this conference. However, please note that transportation, accommodation, and food expenses will be the responsibility of each participant. Thank you for your understanding and we look forward to your participation.
五、Contact us
Contact person of the School of Journalism and Communication, Anhui Normal University:
Yuanyuan Chen landine telephone: 0553-5910913
Yujie Wang cell-phone number: 13955385543
Zhenzhen Qin cell-phone number: 15655388002
Contact phone number or fax number:0553-5910900
Postcode : 241002
Address: School of Journalism and Communication, Anhui Normal University, No. 189 JiuHua South Road, Wuhu City, Anhui Province
六、Organizers
Organizers: School of Journalism and Communication, Anhui Normal University
Anhui Advertising Innovation and Development Research Institute
School of Journalism and Information Communication, Huazhong University of Science and Technology
Joint-Organizers: Agriculture and Rural All-media Operation Center, Anhui Radio and Television
Huaxia Communication Research Association
Academic support:《Academics》Magazine Press
《Contemporary TV》Magazine Press
May 5, 2023
Attached: Attendance receipt
Return receipt
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